Something isn't working.
You've tried the obvious things.
The problem is probably upstream of where you've been looking.
A specific kind of problem
This is not general advisory work. It's for founders and operators who have real capability but are seeing structural friction, where effort is producing motion but not force.
AI-native or AI-affected companies
Seed through Series B
Structural confusion, not effort deficiency
Motion without force
Positioning that hasn't resolved
Despite multiple attempts
GTM producing activity without force
Misaligned leverage
AI capability the market can't evaluate
Legibility problem
“The real constraint is upstream, at the level of how value is made legible, where the leverage actually sits.”
The Work
PHASE ONE
STRUCTURAL DIAGNOSTIC
Identifies the real governing constraint beneath the visible symptoms. Produces a governing problem statement, core distinctions, and ranked next moves.
PHASE TWO
SYSTEM ARCHITECTURE
Translates the diagnostic into a designed operating system. GTM architecture, positioning structure, or experimentation framework.
PHASE THREE
SELECTIVE ADVISORY
Narrow retained relationship for recurring upstream diagnosis and strategic adjustment. Entry only after diagnostic or sprint.
Current Engagements
AI SPEND AUDIT
Analysis of current AI cost structure, concentration points, optimization paths, and sustainable inference cost architecture.
AI READINESS SCORECARD
Structured diagnostic of organizational capacity to deploy AI at the workflow level. Specific structural barriers and priority roadmap.
The problem is probably structural.
If you're seeing motion without force, the diagnosis usually takes two conversations.
REQUEST DIAGNOSTIC→